Cookie Policy

Policy Effective Date: May 25, 2026
Aviva Canada Inc. (“Aviva” "we", "us", "our") uses cookies on our websites, including:

aviva.ca
avivainsurance.ca
avivatriallawyers.com
funsideoflife.ca

(collectively referred to in this Cookie Policy as our "websites").

About this Policy

We use cookies to make sure our websites function properly. We would also like to use them to improve and personalize your experience, understand how you use our websites, and support our advertising activities.

This Cookie Policy describes:

 

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website recognize your visit, understand how you use it, and provide a more personalized experience.

Cookies store information on your device (either on your hard drive or, for session cookies, temporarily in memory), and some may collect personal data about you.

You can learn more about the different types of cookies used on our websites below. Please note that refusing certain types of cookies may affect your experience. You can update your cookie preferences at any time through our Cookie Preference Centre by selecting “Manage Cookies” below. Aviva is not responsible for the use of cookies by third parties.

 

How does Aviva use cookies?

We use cookies for different purposes, depending on the type of cookie. Below, you will find an overview of the cookies we use and how they help improve your experience.

Strictly Necessary Cookies: These cookies are essential for our websites to work properly. They allow you to move around the site and use key features, like accessing secure areas. Without them, basic services you have asked for would not be possible. These cookies may be set automatically when pages load or when you take an action that requires them.

  • Examples of Strictly Necessary Cookies:
    • akacd_f_g_ca: This cookie helps to manage traffic on Aviva’s websites.
    • akacd_f_g_uk: This cookie helps facilitate customer support and user preferences.

Functional Cookies: These cookies help our websites remember your choices, such as your username, language, or location, so we can provide a more personalized experience. They support features that make the site easier and more useful to use, like remembering you on return visits, tailoring what you see, and enabling tools such as surveys, comments, ratings, and your saved preferences.

  • Examples of Functional Cookies:
    • Language: Remembers your language preference so content is shown in the right language.
    • Region: Identifies your location so we can provide content and services relevant to where you are.

Advertising Cookies: These cookies help us show you adverts that are more relevant to you. They collect information about how you use our website, as well as details about your device and general location.

They are set up by advertising partners to manage and improve the performance of adverts and offers. They may also be used to build a profile of your interests, show you relevant adverts on other websites, limit how often you see the same ad, and measure how well advertising campaigns are working.

  • Examples of Advertising Cookies:
    • _mkto_trk: Tracks how people interact with our emails and website so we can measure and improve our marketing campaigns.
    • Pardot: Helps us manage marketing activities and understand interest in our products and services.

Performance Cookies: These cookies help us understand how our websites are being used so we can improve them. For example, they collect information about which pages are visited most often, how long people spend on the site, and if any errors occur.

This information helps us measure performance and make improvements, such as enhancing page speed, content, and overall user experience.

  • Examples of Performance Cookies:
    • _ga_xxx: Helps us recognize visitors and understand how people use our site, so we can improve it.
    • Demdex: Supports functions like identifying visitors and analyzing behaviour to help us better understand and improve our services.

 

How long do cookies last for?

The length of time a cookie stays on your device depends on the type of cookie used:

  • Session cookies: These are temporary cookies that are created while you are browsing our website and are automatically deleted when you close your browser or leave the site.
  • Persistent cookies: These cookies remain on your device after you leave our website. They are reactivated when you return and stay in your browser until they expire or are deleted (typically after up to 12 months).

We use a mix of session and persistent cookies across different categories (such as Functional, Performance, and Advertising cookies), depending on what is needed to provide and improve your experience.

 

How to manage cookies on our websites

Cookies perform a variety of functions to help our websites work effectively and improve your experience. However, most web browsers, and, in some cases your mobile device settings, allow you to manage or disable cookies if you prefer.

You can update your cookie preferences at any time through our Cookie Preference Centre by selecting the “Manage Cookies” link in the settings below.

If you turn off cookies you’ve previously accepted, they will not be automatically removed for technical reasons. To delete them, we recommend clearing your browser data.

Please note that if you disable cookies, your experience may be less personalized, and some parts of our websites may not work properly.

Because each browser works differently, you will need to follow the instructions provided by your browser to manage or disable cookies in your settings.

 

Privacy Policy

We are committed to using cookies fairly and in line with applicable privacy laws. Cookies may collect personal information about you during your use of our site.

If you would like to (1) access or correct the personal information we’ve collected using cookies, (2) withdraw your consent to how your personal information is collected, used, or shared, or (3) learn more about how we handle your personal information, please see our Privacy Policy, available here.

 

Changes to this cookie policy

If this Cookie Policy changes, the revised policy will include a new Policy Effective Date and will be posted on this page. Please check back regularly to keep informed of updates. If we make major changes to this Cookie Policy, we will take additional steps to ensure you are informed of such changes.

 

Cookie Preference Center

Cookies are small text files placed on your device when you visit a website. Cookies are useful because they allow a website to recognize your visit, collect information about your use of that website and to provide you with a more personalized web experience.

Aviva uses cookies that are necessary for website functionality as well as optional cookies that help us improve and personalize your browsing experience. You can learn about the different types of cookies used on our website and choose which optional cookies you would like to accept below. You should be aware that refusing some types of cookies may impact on your experience of the site. You can change your cookie preferences at any time.