Help shape Aviva’s digital future

Aviva Digital Insider Research Panel

We’re building better products and services, and we want your input. By joining our research panel, you’ll have the opportunity to share feedback, influence future experiences, and help us understand what matters most to customers like you.

Why your participation matters

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Real insights

Your feedback helps us design products and services with real customer needs in mind.

Smarter solutions

We build better digital experiences when we team up with people who use them.

Stronger connections

Hearing directly from you helps us understand what’s working and what’s not.

What to expect

Joining the panel is easy and rewarding! Here’s what you can look forward to when you sign up:

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Participation perks

  • Real rewards
  • Depending on the session, you may receive a thank you gift.

  • Early access
  • Be one of the first to try out new features and digital experiences before they launch.

How to become an Aviva Digital Insider

How it works

Getting started

  1. Watch your inbox to sign up
    You have received an email invitation to fill out a short form to join the Aviva Canada UX Research Panel.
  2. Apply to participate
    Each study begins with a brief screener to determine if you’re eligible. We’ll email you when new research opportunities are available.
  3. Get rewarded
    If eligible and you complete the session, you’ll get an incentive from Tremendous (a secure rewards platform).

What sessions are like

What to expect

  1. Share your experience
    You may be asked to share how you choose your insurance or walk through an online journey, such as buying a car or home insurance.
  2. Give feedback
    We’ll ask for your thoughts on things like website content, navigation, and user-friendliness.
  3. Provide details
    You may be asked to share information like your name, address, driving history, or property details.

Stay in the loop

We’ll email you when new research opportunities are available.

FAQs

What kind of sessions can I expect?

Our moderated sessions are guided by an Aviva customer experience expert who will ask you questions in real time, while our unmoderated sessions let you complete the journey and answer questions at your own pace. 

Will my personal information be protected?

Yes, your responses will be kept confidential and used for the purpose of the research.  All information collected during this session will be handled in accordance with our Privacy Policy  and applicable laws. 

Will I see the results of the research?

No, all outcomes resulting from this research are the exclusive property of the company and will not be shared with you. Your participation in this research does not grant you any intellectual property rights.

How do rewards work?

We partner with Great Question to conduct our research sessions. If you’re eligible and complete a session, you’ll receive an incentive from Tremendous, a secure rewards platform.

Please allow 5–10 business days to receive your incentive email. It will contain a link to redeem your gift card or other reward options. 

Can I opt out of the research panel?

Yes, you can opt out at any time. There are two ways to leave the panel:

  • Unsubscribe from emails
    Each email you receive after signing up includes an unsubscribe link. From there, we can remove you from future research communications.
  • Email us
    You can also opt out by contacting us in writing at uxresearch.canada@aviva.com. Please include the email address you used to sign up so we can process your request.

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