Boost your social media using contests
Attract new followers and generate sales leads with a fun contest
Are you looking for a creative way to boost social media engagement and increase followers and sales leads? A simple contest can entice people to interact with your brand and share the opportunity to win with their networks.
It’s easier than you think to run a social media contest. A popular way to earn a ballot is to ask your followers to post a photo with their favourite Lifestyle product (i.e. trailer, motorhome, boat, ATV, cottage, etc.) for a chance to win.
You can further boost the photo contest by encouraging your followers to vote for their favourite picture. This will encourage your followers to share the post with their networks to gain votes, which will result in more traction and visibility for your contest. People voting will be entered into the draw for a prize (example a $25 gas card) alongside the best photo contest winner (example a $100 Visa Giftcard).
Or, create a basic landing page with a contest form and invite entries on your website and through social media. (The contest form can also double as a lead generation form!) Be sure to post Contest Rules and Regulations on your website, follow contest and social media best practices and be CASL compliant.
There are lots of digital tips and tools to help you start, manage and finish a contest.
- How to run a successful Facebook contest
- 15 steps for creating a successful social media giveaway contest
What kind of contest will you run this season?