Report: Québec businesses view future risk in a unique way compared to the rest of Canada

Québec business leaders are emerging from the pandemic with different priorities

July 11, 2022 – MONTREAL – A new report from Aviva Canada has revealed that Québec businesses have a much different perspective on risk than their counterparts in the rest of Canada.

The unique Québec findings were uncovered by polling research data as part of Aviva Canada’s new Risk Insights Report, an in-depth look at the current state of risk through the eyes of business owners and decision-makers from coast to coast.

Drawing on interviews conducted with 1,500 Canadian businesses of all types and sizes, the report showed that the top risk concern of Québec business leaders was business interruption related to environmental risks and natural catastrophes like floods and extreme weather.

By contrast, climate or environmental concerns did not make the top 5 list of concerns among all Canadian business leaders in the polling research, which were:

  1. Public health events
  2. Cyber security and cyber incidents
  3. The health and mental wellbeing of employees
  4. Shortage of skilled workforce
  5. Business interruption, including disruptions in supply chain

While business interruption risks ranked No. 5 on the Canadian list, it was ranked the No. 1 concern of Québec business leaders.


Jason Storah, CEO of Aviva Canada says:

“Climate and environmental concerns identified by Quebec business leaders should be a top risk concern in my view. While the insights contained in this report suggest there is enormous resilience among Québec businesses and their leaders, we live in an unpredictable and increasingly risky world. We believe that gathering data is the first step to understanding the risks around us and helping Québec businesses to become more resilient. We need to be able to see beyond the next curve in the road and identify future risks before they’re already upon us - because we know they’re coming.”


*Note: Media may arrange live interviews by contacting:

Media Contact:

Kelly Price
Tel:     437-990-5389


About Aviva Canada

Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, lifestyle, and business insurance to 2.4 million customers. A subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a bright and sustainable future for our people, our customers, our communities and our planet. Launched in 2019, Aviva Canada is investing in safer communities through Aviva Take Back Our Roads, which uses data driven solutions and strategic collaborations to make safer roads a reality for all. In 2021, we announced our plan to become a net zero carbon emissions company by 2040, the most demanding target of any major insurance company in the world.

For more information, visit or Aviva Canada’s blogTwitterFacebook and LinkedIn pages.