Media Statement

September 5, 2019 (Toronto, ON) – Aviva Canada announces the appointment of Mark LeBlanc as Managing Director of Broker Distribution and Marketing.

With more than 30 years of experience in the insurance industry, Mark rose steadily through the ranks at Northbridge Insurance, holding various leadership roles including Commercial Underwriting Director, Senior Vice President of Distribution, and most recently, Executive Vice President of Ontario and Atlantic Canada. Mark brings with him a strong understanding of the broker community in Canada and a fresh perspective, both of which will be an asset to Aviva Canada and its broker partners.

“I’m thrilled to be joining the team at Aviva Canada and to continue to strengthen Aviva’s brand among customers, brokers and the general public,” said Mark LeBlanc, Managing Director of Broker Distribution and Marketing at Aviva Canada. “I am especially looking forward to working closely with Aviva’s stellar management team, and its network of broker partners – helping to position them for future success in the constantly evolving Canadian insurance market.”

 Mark will start with Aviva Canada on September 9, 2019 and will be based at our head office in Markham. 

“Mark is joining the team at a pivotal time,” says Jason Storah, CEO of Aviva Canada. “Our recent half-year results demonstrated that we’ve made some real progress to bringing our business back to profitability, but it’s no secret that insurance brokers are being impacted by an increasing number of market challenges and pressures. I’m confident that Mark will bring the right balance of energy, experience and dedication to this essential role.”

About Aviva Canada

Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to 2.8 million customers. A subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a bright and sustainable future for their customers and our communities.

For more information, visit or Aviva Canada’s blogTwitterFacebook and LinkedIn pages.



Media Contact:

Janis McCulloch
PR Specialist
Aviva Canada
M: 437-236-4335